We were commissioned to refresh the visual identity of La Siberia, a family restaurant famous for their signature dish “Tostada con Pollo” that has become a symbol in the northern mexican gastronomy since 1946.
We changed the name from "La Siberia" to "Siberia" and crafted their new slogan. The end result was a very flexible brand, that position itself on top of all the imitators that has amassed over the years.
